Over a career spanning eBay, LinkedIn, and Instacart, Elliot Shmukler figured out how to turn A/B testing into a management tool.
Over his career, Instacart VP of product Elliot Shmukler has seen the interplay of people and products unfold across many industries. For instance, the former Wealthfront and Linkedin product leader knows that much of what takes people sideways with money and career involves emotions. He’s also seen the same dynamic at play as product managers make decisions to pursue ideas, essentially their currency at a startup. Bake into the equation different product management styles with shrinking launch windows and the pressure compounds. That’s why Shmukler champions A/B testing, not only as a sound product development practice, but also as an effective management tool.
